- 2023/04/17
Toshihiko Hirai, Chief Development Officer of the First Roadster, Passes Away

                    	On April 13, we received news that Toshihiko Hirai, the chief developer of the first-generation NA Roadster, which was introduced to the market in 1989, passed away on April 11, and that his family and relatives had already held a funeral service. He was 87 years old, and we pray for his soulful rest in peace. 
Born in Yamaguchi Prefecture in 1935, Hirai joined Toyo Kogyo (Mazda) in 1961 and was an engineer engaged in the basic design of passenger cars. However, in the late 1970s, when the company’s performance rapidly deteriorated, he was transferred to a sales company in the Hokuriku region to take the lead as an engineer on the front lines of sales. At that time, I witnessed a price war with a major brand in the field of sales, and I thought to myself, “If we continue to do this, we will only become exhausted.” He felt that if we were making the same kind of cars as the major brands, there would be no reason to choose Mazda. In the mid-1980s, Mazda was able to maintain its independence thanks to the huge success of the FF Familia, and completed its core model lineup with the Familia, Capella, Luce, RX-7, and Bongo. The idea of a two-seat open-top LWS (lightweight sports car) was raised as one of them. Mr. Hirai raised his hand in response. It is said that he was determined to bring this unique car, which no other company had, to the market, and that he was the only one who could make it a reality. 
In the LWS project, under Mr. Hirai’s leadership, engineers brought uncompromising ideas to realize a car that is fun to drive, and the passion of the production engineers who focused their wisdom on responding to these ideas led to the “Jinba Ittai” (unity of rider and horse) philosophy that all generations of the Roadster, up to the current 4th generation ND model, continue to carry on. The “Jinba Ittai” philosophy has been fostered and has been inherited by all generations of the Roadster up to the current 4th generation ND model. The lightweight concept, low yaw moment of inertia and center of gravity, front-midship mounting of the engine, 50:50 front-rear weight balance, double wishbone suspension, power plant frame, and easy-opening soft top were all developed during this period. The first generation Roadster (MAZDA MX-5 miata), which had its world premiere at the Chicago Auto Show in February 1989, went on to record explosive sales, and by the time the baton was passed to the second generation NB model in 1998, approximately 430,000 units had been produced, making it a long-time favorite of owners worldwide. Later, Hirai led the development team for the “Autozam AZ-1” light sports car, and in 1993, at the age of 58, he left Mazda. He became a lecturer at the Department of Production Systems Engineering, Faculty of Engineering, Oita University, where he focused on training younger engineers. 
In 2000, the Roadster was recognized in the Guinness Book of Records for the number of two-seat compact open sports cars produced, followed by the third generation in August 2005 and the fourth generation in May 2015, and in April 2016, cumulative production exceeded 1 million units. To date, approximately 500,000 units have been sold in North America, 360,000 units in Europe, and 200,000 units in Japan, and the record continues to grow. The latest model, the 4th generation ND Roadster, is also a popular model with annual sales exceeding 10,000 units even in 2022, seven years after its launch. The “Jinba Ittai” philosophy that Mr. Hirai advocated is now linked to the “Driving Pleasure” concept that permeates all Mazda vehicles. In 2020, Mr. Hirai will be inducted into the Japan Automotive Hall of Fame. The Hall of Fame’s selection committee gave the following reasons for his induction 
It is no exaggeration to say that Mazda, as well as Japan, is proud of the fact that the Mazda Roadster has been well received in the global market for more than 30 years with a positive response, and the popularity of the Mazda Roadster has moved the world. The popularity of the Mazda Roadster has moved the world, and many LWSs were subsequently introduced by rival automakers. I would like to conclude by expressing my heartfelt respect to Mr. Toshihiko Hirai, who paved a thorny path to revive the lost LWS, and to all those who supported him. 
Rest in Peace, Mr. Hirai. 
Text by MZRacing, Photo by MAZDA                    
                    
                
                Archive
2023
- 07/18
 Johnny Herbert Gets an Applause at Goodwood
- 06/21
 Mazda 787B Participates in Le Mans 100th Anniversary Ceremony
- 04/17
 Toshihiko Hirai, Chief Development Officer of the First Roadster, Passes Away
- 04/17
 MAZDA MX-30 e-SKYACTIV R-EV Powered 8C RE Revealed in Japan for the First Time
- 03/21
 Mad Mike’s 4-rotor MAZDA3 prepares for Pikes Peak!
- 03/16
 From Virtual to Real Racers: Challenge Program Underway!
- 03/09
 4-rotor sound roars at Suzuka Fan Appreciation Day
- 02/27
 MAZDA SPIRIT RACING’s Two Cars Make an Appearance at the “S-Tai” Fuji Test!
- 02/15
 Outstanding Motorsports Teams and Drivers Recognized
- 01/30
 Club MAZDA SPIRIT RACING Launches “Road to S-Tai” Challenge Program
- 01/20
 Mad Mike Shakes Down MAZDA3 Pikes Peak Spec Car
2021
- 12/06
 Over 650 RE cars gather at Haruna Rotary Meeting 2021
- 12/06
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 11/13 11/13
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 10/01 10/01
 Launch of EVANGELION e-RACING with Hiroshima Mazda
 03/20 03/20
 Three Mazda Le Mans cars on special display at the Automobile Council
2020
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 05/22 05/22
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 03/27 03/27
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 03/21 03/21
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 01/26 01/26
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 01/25 01/25
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 01/05 01/05
 Mazda Team Joest Announces 2020 IMSA Prototype Drivers
2019
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 Inaugural Mazda participation in TOYOTA GAZOO Racing FESTIVAL
 12/05 12/05
 Mazda Fan Festa 2019 Held Under Fine Autumn Weather
 10/29 10/29
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 John Doonan Named IMSA President
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2018
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 08/02 08/02
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 03/06 03/06
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 01/16 01/16
 Mazda Racers Shine at the Tokyo Auto Salon 2018
2017
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 12/11 12/11
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 08/10 08/10
 2017 Global Mazda MX-5 Cup Challenge Announced
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 2017 Mazda Motorsports Kick Off at Tokyo Auto Salon
 01/10 01/10
 Solid Showing From Mazda USA Team at Official Daytona Tests
 01/07 01/07
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2016
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 11/29 11/29
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 11/17 11/17
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 10/28 10/28
 FC3S / C Savanna RX-7 30th Anniversary Meeting
 10/08 10/08
 “Sevenstock 19,” the World’s Largest RE Celebration
 09/29 09/29
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 09/21 09/21
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 09/04 09/04
 Rotary MIATA Finally Runs at the Bonneville Salt Flats
 08/29 08/29
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 08/29 08/29
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 07/07 07/07
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 06/29 06/29
 Mazda’s Masahiro Sato Grabs 3rd In Inter Proto Series
 06/27 06/27
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 06/16 06/16
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 06/06 06/06
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 05/23 05/23
 Send-Off for the Late Yoshimi Katayama
 04/25 04/25
 Despite Stormy Weather Numerous Mazda Fans Gather at Motor Fan Festa
 04/18 04/18
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 04/12 04/12
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 04/07 04/07
 Team TERRAMOS Announces 2016 Driver Lineup
 04/07 04/07
 Mazda Top Gun Competes in Proto Series
 04/03 04/03
 Tristan Nunez Makes 2nd Visit to White House
 03/16 03/16
 Recruitment Begins for 2016 Women in Motorsports Project
 03/02 03/02
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 02/24 02/24
 Compete in the Fuji-Chan in a Rental Racing Car!
 02/22 02/22
 RE Fans Feel the Excitement at Nostalgic 2 Days
 02/04 02/04
 2016 “Fuji Champion Race” Schedule announced
 01/19 01/19
 Tokyo Auto Salon Bustles with 320,000 Fans
 01/16 01/16
 The Lightweight 13B Mounted “RE Amemiya Chanter” in Tokyo Auto Salon
2015
 12/17 12/17
 Mazda Fan Festa 2015 a Great Success
 12/16 12/16
 Mazda RX-VISION and LM55 Vision Gran Turismo to Appear at Tokyo Auto Salon 2016
 12/03 12/03
 Joint Mazda USA Team to Race for 25 Hours in Mazda MX-5 Global Cup Car
 11/10 11/10
 5-Car Formation Drive of Former IMSA Machines Leaves Crowd Spellbound
 11/04 11/04
 Info on the Mazda Stand at the 44th Tokyo Motor show
 10/29 10/29
 World Premiere of RX-VISION Heralds the Future of Rotary Sports
 10/20 10/20
 MAZDA FAN FESTA 2015 in OKAYAMA to be Held on December 6th
 10/08 10/08
 “I Will Race For as Long as I Can”, Ceremony to Commemorate Yojiro Terada’s 50 Years as Racecar Driver
 09/26 09/26
 Two SKYACTIV Technology Equipped Motorsports Base Cars Revealed
 09/08 09/08
 Ceremony to Commemorate Yojiro Terada’s 50 Years as Racecar Driver
 08/30 08/30
 Mikio Nakajima Illustration Exhibition, “Day to Day With Cars, to be Held in Tsuyama”
 08/27 08/27
 Mazda WIM Project’s Selection Team to Compete in Tsukuba RS-4 Endurance
 08/16 08/16
 This Year’s Bonneville Speedweek Called Off
 08/14 08/14
 Mazda Raceway Is Ready to Pace The Future
 07/27 07/27
 Inaugural Mazda Fan Kyushu Meeting a Roaring Success
 07/21 07/21
 Restored Mazda R100’s to Take on Spa Classic Challenge
 07/16 07/16
 “Mazda WIM” Training Camp STEP 1 Concludes, Moves into STEP 2
 07/14 07/14
 FD3S RX-7 Shines at Motor Games
 06/30 06/30
 Glory Days of Motorsports Revived at Goodwood
 06/27 06/27
 Visionary Mazda Race Car Appears on Goodwood Sculpture
 06/19 06/19
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 Third SOK Group Bound for Le Mans
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 05/25 05/25
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 Mazda 787B JSPC Spec to Appear at Suzuka Sound of Engine
 05/11 05/11
 Mazda Women’s 2nd Driver Training Camp Completed
 05/03 05/03
 In Search of the Perfect 2016 Mazda MX-5 Cup Car
 04/21 04/21
 Mazda Women MS Project Begins Full-Scale Training
 04/18 04/18
 Inaugural “Mazda Fan Tohoku Meeting” Goes Off
 04/13 04/13
 Women in Motorsport Project Finally Kicks Off
 04/07 04/07
 “Demio Motorsport Concept” First Unveiling at Motorsport Japan 2015
 03/17 03/17
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 03/14 03/14
 Battery Tender Mazda MX-5 Cup Series to Kick Off at Sebring
 03/10 03/10
 10 Mazda Machines Compete in Pirelli World Challenge Opening Round
 03/07 03/07
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 03/04 03/04
 Topi Contributes to Mazda France’s Andros Trophy Team Title Win
 02/27 02/27
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 02/27 02/27
 New Model Demio SKYACTIV-D Heads to Fuji Champion Race
 02/22 02/22
 Mazda wins famous Trophée Andros ice racing title.
 02/21 02/21
 Provisional 8 Race Calendar for 2015 China Touring Car Championship Announced
 02/20 02/20
 Mazda Announces “2015 ‘Be a Driver’ Mazda Driving Academy” Schedule
 02/20 02/20
 “Mazda Women in Motorsport 2015” Starts Recruiting
 02/19 02/19
 Goodwood 2015 to honour Mazda’s challenger spirit
 01/11 01/11
 Large Crowds Bustle Around Mazda Stand at the Tokyo Auto Salon 2015
 01/09 01/09
 2016 Global MX-5 Cup to be launched in Japan, USA and Europe “Women in Motorsport” Program to begin from spring 2015
2014
 12/12 12/12
 Numerous Mazda’s gather at Okayama’s motorsports Mecca Mazda Fan Festa 2014 in Okayama
 12/04 12/04
 Over 4000 Rotary Fans Gather for SevenStock 17
 12/03 12/03
 Mazda to support club team’s participation in 2015 CTCC
 First unveiling of the CTCC spec “Mazda 3 Axela” and “Mazda 6 Atenza”
 11/27 11/27
 67 Year Old Doctor Pursues Long Held Dream to Compete at Spa in Rotary Coupe
 11/04 11/04
 GLOBAL MX-5 CUP set to start in 2016
 10/24 10/24
 Mazda 6 SKYACTIV-D 2.2L Challenges Fastest Speed Record in Germany
 08/25 08/25
 Relish the sound of the 4-rotor trio
 08/20 08/20
 Disappointing return home for the F5 Spirit Rotary MX-5
 08/07 08/07
 The F5 Spirit Rotary MX-5 is finally complete
 Bonneville Speed Challenge 2014
 07/16 07/16
 Mazda rotary rocket set to attack the Bonneville Speed Challenge
 06/17 06/17
 The 25th Anniversary Roadster Parade Lap before the Le Mans 24 hours comes to fruition
 06/15 06/15
 Roaring Success for the 25th Anniversary Roadster Parade through the streets of Le Mans
 06/13 06/13
 Mazda backs “Support Our Kids” at Le Mans
 06/05 06/05
 Mazda supports Donington Park with SKYACTIV powered fleet for 2014
 05/27 05/27
 RX-7 driver Shinichi Yamaji passes away
 05/19 05/19
 Mazda to Compete in the 24 Hours Nurburgring
 05/03 05/03
 GUMBY GOES RACING
 04/07 04/07
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