- 2023/04/17
Toshihiko Hirai, Chief Development Officer of the First Roadster, Passes Away

On April 13, we received news that Toshihiko Hirai, the chief developer of the first-generation NA Roadster, which was introduced to the market in 1989, passed away on April 11, and that his family and relatives had already held a funeral service. He was 87 years old, and we pray for his soulful rest in peace.
Born in Yamaguchi Prefecture in 1935, Hirai joined Toyo Kogyo (Mazda) in 1961 and was an engineer engaged in the basic design of passenger cars. However, in the late 1970s, when the company’s performance rapidly deteriorated, he was transferred to a sales company in the Hokuriku region to take the lead as an engineer on the front lines of sales. At that time, I witnessed a price war with a major brand in the field of sales, and I thought to myself, “If we continue to do this, we will only become exhausted.” He felt that if we were making the same kind of cars as the major brands, there would be no reason to choose Mazda. In the mid-1980s, Mazda was able to maintain its independence thanks to the huge success of the FF Familia, and completed its core model lineup with the Familia, Capella, Luce, RX-7, and Bongo. The idea of a two-seat open-top LWS (lightweight sports car) was raised as one of them. Mr. Hirai raised his hand in response. It is said that he was determined to bring this unique car, which no other company had, to the market, and that he was the only one who could make it a reality.
In the LWS project, under Mr. Hirai’s leadership, engineers brought uncompromising ideas to realize a car that is fun to drive, and the passion of the production engineers who focused their wisdom on responding to these ideas led to the “Jinba Ittai” (unity of rider and horse) philosophy that all generations of the Roadster, up to the current 4th generation ND model, continue to carry on. The “Jinba Ittai” philosophy has been fostered and has been inherited by all generations of the Roadster up to the current 4th generation ND model. The lightweight concept, low yaw moment of inertia and center of gravity, front-midship mounting of the engine, 50:50 front-rear weight balance, double wishbone suspension, power plant frame, and easy-opening soft top were all developed during this period. The first generation Roadster (MAZDA MX-5 miata), which had its world premiere at the Chicago Auto Show in February 1989, went on to record explosive sales, and by the time the baton was passed to the second generation NB model in 1998, approximately 430,000 units had been produced, making it a long-time favorite of owners worldwide. Later, Hirai led the development team for the “Autozam AZ-1” light sports car, and in 1993, at the age of 58, he left Mazda. He became a lecturer at the Department of Production Systems Engineering, Faculty of Engineering, Oita University, where he focused on training younger engineers.
In 2000, the Roadster was recognized in the Guinness Book of Records for the number of two-seat compact open sports cars produced, followed by the third generation in August 2005 and the fourth generation in May 2015, and in April 2016, cumulative production exceeded 1 million units. To date, approximately 500,000 units have been sold in North America, 360,000 units in Europe, and 200,000 units in Japan, and the record continues to grow. The latest model, the 4th generation ND Roadster, is also a popular model with annual sales exceeding 10,000 units even in 2022, seven years after its launch. The “Jinba Ittai” philosophy that Mr. Hirai advocated is now linked to the “Driving Pleasure” concept that permeates all Mazda vehicles. In 2020, Mr. Hirai will be inducted into the Japan Automotive Hall of Fame. The Hall of Fame’s selection committee gave the following reasons for his induction
It is no exaggeration to say that Mazda, as well as Japan, is proud of the fact that the Mazda Roadster has been well received in the global market for more than 30 years with a positive response, and the popularity of the Mazda Roadster has moved the world. The popularity of the Mazda Roadster has moved the world, and many LWSs were subsequently introduced by rival automakers. I would like to conclude by expressing my heartfelt respect to Mr. Toshihiko Hirai, who paved a thorny path to revive the lost LWS, and to all those who supported him.
Rest in Peace, Mr. Hirai.
Text by MZRacing, Photo by MAZDA
Archive
2023
- 07/18
Johnny Herbert Gets an Applause at Goodwood - 06/21
Mazda 787B Participates in Le Mans 100th Anniversary Ceremony - 04/17
Toshihiko Hirai, Chief Development Officer of the First Roadster, Passes Away - 04/17
MAZDA MX-30 e-SKYACTIV R-EV Powered 8C RE Revealed in Japan for the First Time - 03/21
Mad Mike’s 4-rotor MAZDA3 prepares for Pikes Peak! - 03/16
From Virtual to Real Racers: Challenge Program Underway! - 03/09
4-rotor sound roars at Suzuka Fan Appreciation Day - 02/27
MAZDA SPIRIT RACING’s Two Cars Make an Appearance at the “S-Tai” Fuji Test! - 02/15
Outstanding Motorsports Teams and Drivers Recognized - 01/30
Club MAZDA SPIRIT RACING Launches “Road to S-Tai” Challenge Program - 01/20
Mad Mike Shakes Down MAZDA3 Pikes Peak Spec Car
2021
- 12/06
Over 650 RE cars gather at Haruna Rotary Meeting 2021 - 12/06
Fans who love Mazda and motorsports gather in Okayama!
11/13
Demio SKY-D to compete in S-Tai final round with next-generation biofuel
10/01
Launch of EVANGELION e-RACING with Hiroshima Mazda
03/20
Three Mazda Le Mans cars on special display at the Automobile Council
2020
07/11
RX-VISION GT3 CONCEPT Livery Contest, Grand Prize and Outstanding Works Prizes Awarded
05/22
The RX-VISION GT3 comes to Gran Turismo SPORT!
03/27
30 Years of the Mazda Roadster (English Edition)
03/21
Mazda Motorsports Selects Multimatic to Operate Daytona Prototype International Program
01/26
IMSA and ACO agree to establish “LMDh” common technical regs
01/25
The New Mazda2 R1 Visits Hemanos Rodríguez Autodrome
01/05
Mazda Team Joest Announces 2020 IMSA Prototype Drivers
2019
12/28
Inaugural Mazda participation in TOYOTA GAZOO Racing FESTIVAL
12/05
Mazda Fan Festa 2019 Held Under Fine Autumn Weather
10/29
“Roadster 30th Anniversary Meeting” Held at Miyoshi Proving Grounds
10/17
John Doonan Named IMSA President
07/18
GHR Motorsport Aiming to Revolutionize Rally Mexico with the Mazda 2
2018
09/18
RX-7 40th Anniversary at FUJI SPEEDWAY
08/02
Mazda Announces Refocus of Motorsports Strategy
03/13
GLOBAL MX-5 CUP JAPAN Joint Test ① Sportsland SUGO
03/13
Okada Demio to Return to the 2018 All Japan Rally
03/06
This Year’s Mazda Team’s Prep for the SUPER TAIKYU SERIES
01/16
Mazda Racers Shine at the Tokyo Auto Salon 2018
2017
12/12
GLOBAL MX-5 CUP champion, Patrick Gallagher Visits Japan
12/11
Mazda Team Joest Announces Driver Lineup for 2018 Season
10/02
RE 50th Anniversary Celebration Goes Out With a Bang
08/21
The RE Roar Reverberates Throughout This Year’s Monterey Reunion
08/10
2017 Global Mazda MX-5 Cup Challenge Announced
07/19
Mazda Motorsports Unveils Mazda Team Joest
05/18
Yojiro Terada to Race at Road to Le Mans
04/18
Iwai “R Magic Roadster” Advances to Best 16
04/11
Mazda RT24-P Takes Overall 3rd At Long Beach, Team’s Best Ever Finish
03/14
10 Cars Participate in GLOBAL MX-5 Cup Japan Official Test Day
01/19
2017 Mazda Motorsports Kick Off at Tokyo Auto Salon
01/10
Solid Showing From Mazda USA Team at Official Daytona Tests
01/07
Color Schemes Revealed for Mazda Prototypes in 2017 IMSA Series
2016
12/11
A Bustling Two Days for the 5th Mazda Fan Festa
11/29
Rotary Fans Revel at Kyushu Rotary Festival 2016
11/17
New “Mazda RT24-P” Prototype Unveiled at LA Auto Show
10/28
FC3S / C Savanna RX-7 30th Anniversary Meeting
10/08
“Sevenstock 19,” the World’s Largest RE Celebration
09/29
Fine Autumn Day Sees 6,000 Mazda Fans Gather at Fuji Speedway
09/21
Mazda Top Gun, Masahiro Sato Grabs First IPS Victory!
09/04
Rotary MIATA Finally Runs at the Bonneville Salt Flats
08/29
“Global MX-5 Cup Japan” Garnering a Great Deal of Interest
08/29
RE Symphony Reverberates Throughout Monterey Reunion
08/02
GLOBAL MX-5 CUP JAPAN Finally Kicks Off
07/07
Nobuteru Taniguchi & RE Amemiya Chanter Run at Tsukuba
06/29
Mazda’s Masahiro Sato Grabs 3rd In Inter Proto Series
06/27
Mazda 2 SKYACTIV-D Garnering Attention in Thailand
06/16
Mazda celebrates 25th anniversary of iconic Le Mans overall win
06/06
“Rest in Peace Katayama-san”
05/23
Send-Off for the Late Yoshimi Katayama
04/25
Despite Stormy Weather Numerous Mazda Fans Gather at Motor Fan Festa
04/18
Second Phase of Mazda Women in Motorsport Project Begins
04/12
Crowds of Mazda Fans Throng to Second Mazda Fan Tohoku Meeting
04/07
Team TERRAMOS Announces 2016 Driver Lineup
04/07
Mazda Top Gun Competes in Proto Series
04/03
Tristan Nunez Makes 2nd Visit to White House
03/16
Recruitment Begins for 2016 Women in Motorsports Project
03/02
Keiko Ihara to Compete in IMSA 12 Hours of Sebring in Mazda Prototype
02/24
Compete in the Fuji-Chan in a Rental Racing Car!
02/22
RE Fans Feel the Excitement at Nostalgic 2 Days
02/04
2016 “Fuji Champion Race” Schedule announced
01/19
Tokyo Auto Salon Bustles with 320,000 Fans
01/16
The Lightweight 13B Mounted “RE Amemiya Chanter” in Tokyo Auto Salon
2015
12/17
Mazda Fan Festa 2015 a Great Success
12/16
Mazda RX-VISION and LM55 Vision Gran Turismo to Appear at Tokyo Auto Salon 2016
12/03
Joint Mazda USA Team to Race for 25 Hours in Mazda MX-5 Global Cup Car
11/10
5-Car Formation Drive of Former IMSA Machines Leaves Crowd Spellbound
11/04
Info on the Mazda Stand at the 44th Tokyo Motor show
10/29
World Premiere of RX-VISION Heralds the Future of Rotary Sports
10/20
MAZDA FAN FESTA 2015 in OKAYAMA to be Held on December 6th
10/08
“I Will Race For as Long as I Can”, Ceremony to Commemorate Yojiro Terada’s 50 Years as Racecar Driver
09/26
Two SKYACTIV Technology Equipped Motorsports Base Cars Revealed
09/08
Ceremony to Commemorate Yojiro Terada’s 50 Years as Racecar Driver
08/30
Mikio Nakajima Illustration Exhibition, “Day to Day With Cars, to be Held in Tsuyama”
08/27
Mazda WIM Project’s Selection Team to Compete in Tsukuba RS-4 Endurance
08/16
This Year’s Bonneville Speedweek Called Off
08/14
Mazda Raceway Is Ready to Pace The Future
07/27
Inaugural Mazda Fan Kyushu Meeting a Roaring Success
07/21
Restored Mazda R100’s to Take on Spa Classic Challenge
07/16
“Mazda WIM” Training Camp STEP 1 Concludes, Moves into STEP 2
07/14
FD3S RX-7 Shines at Motor Games
06/30
Glory Days of Motorsports Revived at Goodwood
06/27
Visionary Mazda Race Car Appears on Goodwood Sculpture
06/19
Third SOK Group Returns Home After Priceless Le Mans Experience
06/04
Third SOK Group Bound for Le Mans
05/27
Mazda to Once Again Assist Support Our Kids Program
05/25
4-Rotor Sound of Mazda 787B Roars Around Suzuka
05/15
Mazda 787B JSPC Spec to Appear at Suzuka Sound of Engine
05/11
Mazda Women’s 2nd Driver Training Camp Completed
05/03
In Search of the Perfect 2016 Mazda MX-5 Cup Car
04/21
Mazda Women MS Project Begins Full-Scale Training
04/18
Inaugural “Mazda Fan Tohoku Meeting” Goes Off
04/13
Women in Motorsport Project Finally Kicks Off
04/07
“Demio Motorsport Concept” First Unveiling at Motorsport Japan 2015
03/17
Guide to Mazda Rotary Museum Tours
03/14
Battery Tender Mazda MX-5 Cup Series to Kick Off at Sebring
03/10
10 Mazda Machines Compete in Pirelli World Challenge Opening Round
03/07
Development Underway For S-Tai Spec NOPRO Demio SKYACTIV-D
03/04
Topi Contributes to Mazda France’s Andros Trophy Team Title Win
02/27
Mazda Fan Tohoku Meeting 2015 in SUGO Set to be Held
02/27
New Model Demio SKYACTIV-D Heads to Fuji Champion Race
02/22
Mazda wins famous Trophée Andros ice racing title.
02/21
Provisional 8 Race Calendar for 2015 China Touring Car Championship Announced
02/20
Mazda Announces “2015 ‘Be a Driver’ Mazda Driving Academy” Schedule
02/20
“Mazda Women in Motorsport 2015” Starts Recruiting
02/19
Goodwood 2015 to honour Mazda’s challenger spirit
01/11
Large Crowds Bustle Around Mazda Stand at the Tokyo Auto Salon 2015
01/09
2016 Global MX-5 Cup to be launched in Japan, USA and Europe “Women in Motorsport” Program to begin from spring 2015
2014
12/12
Numerous Mazda’s gather at Okayama’s motorsports Mecca Mazda Fan Festa 2014 in Okayama
12/04
Over 4000 Rotary Fans Gather for SevenStock 17
12/03
Mazda to support club team’s participation in 2015 CTCC
First unveiling of the CTCC spec “Mazda 3 Axela” and “Mazda 6 Atenza”
11/27
67 Year Old Doctor Pursues Long Held Dream to Compete at Spa in Rotary Coupe
11/04
GLOBAL MX-5 CUP set to start in 2016
10/24
Mazda 6 SKYACTIV-D 2.2L Challenges Fastest Speed Record in Germany
08/25
Relish the sound of the 4-rotor trio
08/20
Disappointing return home for the F5 Spirit Rotary MX-5
08/07
The F5 Spirit Rotary MX-5 is finally complete
Bonneville Speed Challenge 2014
07/16
Mazda rotary rocket set to attack the Bonneville Speed Challenge
06/17
The 25th Anniversary Roadster Parade Lap before the Le Mans 24 hours comes to fruition
06/15
Roaring Success for the 25th Anniversary Roadster Parade through the streets of Le Mans
06/13
Mazda backs “Support Our Kids” at Le Mans
06/05
Mazda supports Donington Park with SKYACTIV powered fleet for 2014
05/27
RX-7 driver Shinichi Yamaji passes away
05/19
Mazda to Compete in the 24 Hours Nurburgring
05/03
GUMBY GOES RACING
04/07
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